Be Prepared To Succeed
Marketing that ensures you’re ready to win, when your customers are ready to buy
Be Prepared To Succeed
Marketing that ensures you’re ready to win, when your customers are ready to buy
Experts at Once or Twice Marketing
At Once or Twice, we help businesses grow and win customers – when there’s just one chance to get it right.
We understand that success in rare purchase moments doesn’t just happen – it requires preparation. It needs careful long-term and consistent brand building to ensure you’re even considered, and exceptional short-term activation and sales activity to be the brand that’s chosen.
We are marketing specialists. Sure, we’ve got the qualifications and experience – but we’ve also got the skills, nous, and acumen to effectively apply what we know to any Once or Twice business and deliver results. Whether your business is large or small, our flexible services are designed to help you succeed, no matter the size or scope of the challenge.
Why not discover a bit more about who we are, our approach and why we’re the experts you’ve been looking for.
Once or Twice – Be Prepared To Succeed.
Are you a Once or Twice Business?
What happens when your business gets one chance to win a customer? When your products or services are purchased very infrequently, sometimes just Once or Twice in a lifetime. When it’s not about loyalty or lifetime value, because it’s all about winning in that single purchase moment.
For your customers, the whole purchase experience can be unfamiliar, and their buyer behaviour is very different compared to more common repeatable purchase decisions.
That may sound like your business, and you may be surprised just how many other businesses fit this profile too.
We’ve identified 4 separate categories of Once or Twice business. Each has distinct characteristics, but all require a specialist approach to business strategy and marketing.
Discover the categories, understand your customer behaviours, and learn the techniques and strategies necessary to ensure your business is chosen when the customer is ready to buy.
Big One-Off Purchases
Significant, often high-cost purchases, that will likely involve a lot of time and consideration.
Weddings, Building extensions, Fitted kitchens, Laser eye surgery, Fertility clinics, Landscaping
Commitment Purchases
Customer is likely to make a purchase decision once – but then remain a customer for a while.
Opticians, Care homes, Universities, Funeral plans, B2B Enterprise software, Nurseries
Big One-Off Purchases
Significant, often high-cost purchases, that will likely involve a lot of time and consideration.
Weddings, Building extensions, Fitted kitchens, Laser eye surgery, Fertility clinics, Landscaping
Commitment Purchases
Customer is likely to make a purchase decision once – but then remain a customer for a while.
Opticians, Care homes, Universities, Funeral plans, B2B Enterprise software, Nurseries
Small One-Off Purchases
Lower cost items that often require a specialist solution to a specific need.
Locksmiths, Specialist Books, Doorbells, Plumbers, Musical instruments, 3D Baby scans.
Transitory Purchases
Businesses where their core customers are only in the local area for a limited time.
Boutique hotels, Car rentals, Tourist attractions, Guided tours, Souvenir shops.
Small One-Off Purchases
Lower cost items that often require a specialist solution to a specific need.
Locksmiths, Specialist Books, Doorbells, Plumbers, Musical instruments, 3D Baby scans.
Transitory
Purchases
Businesses where their core customers are only in the local area for a limited time.
Boutique hotels, Car rentals, Tourist attractions, Guided tours, Souvenir shops.
How we can help you
We provide specialist marketing knowhow and expertise for Once or Twice businesses, which drives real and sustainable growth. We can support you with this in a number of different and flexible ways that ultimately suits you, your budget, and your specific needs.
Fractional CMO
A flexible and affordable way to get the knowledge and expertise of a seasoned Chief Marketing Officer. A great way to get commitment and continuity to your marketing and business growth
Consultancy
Providing audits or appraisals on existing activity, or delivering a specific project such as a marketing or brand strategy, customer journey optimisation or go-to-market strategy
Interim Contracts
If you need short term cover for an existing role, either part time or full time, then perhaps a Once or Twice specialist will bridge the gap quickly and proficiently
Advisor and NED
With board-level experience we can add value through strategic guidance and operational insight, aligning marketing initiatives with wider business strategy and goals
Keynote Speaker
Keynote presentations at conferences or private events that discuss ‘How to win when you’ve got just one chance’, Once or Twice marketing and lessons that can apply to any business
Marketing services we can provide
Solving the right problems and delivering real results
Whether you have a strong idea of what you need, or just know something isn’t working; we’re here to understand and diagnose the real challenge, and craft the perfect solution to ensure you’re prepared and ready to succeed.
Audit and Diagnosis
Be clear about where you are today.
Before you can move forward you need clarity on where you stand. We analyse what is and isn’t working, who your audience is and what they think, and we consider your market and competition. These are the foundations of success.
Marketing Strategy
Build a roadmap to success.
A strong strategy aligns everything; your product, pricing, brand and your goals. We ensure your value proposition is differentiated, your brand distinctive, and your objectives measurable – so your marketing has direction and purpose.
Tactics and Delivery
Execute with impact and precision.
A good strategy requires excellent execution. We can review or set your marketing plan for the year, optimise your chosen channels, and ensure every campaign delivers measurable performance and results.
Marketing Operations
Align your team and business.
At the heart of your success will be the effectiveness of your team. We evaluate your team’s capabilities, optimise agency performance, assess marketing technology, and ensure your business is working in rhythm.
Thinking about Once or Twice
Successful marketing for Once or Twice businesses is grounded in proven knowledge and techniques. Understanding the different and sometimes unique customer journeys and individual buyer behaviour, and then adapting and applying the correct strategies is what makes all the difference. We’ve done a lot of research, thinking and understanding on Once or Twice situations, which you can read about in our insights area.
What is Once or Twice Marketing
Exploring what makes a Once or Twice business, a summary of different buyer behaviours and consideration of applicable marketing principles. Read more
Winning requires preparation
Winning customers for Once or Twice business requires hard work, commitment and preparation, coupled with an outstanding sales performance. Read more
Small Business Branding
You don’t need to be a big business to be a big brand. Becoming a powerful brand is about being remembered in the right way by the right people. Read more