Flexible marketing expertise for Once or Twice businesses

A Fractional CMO (Chief Marketing Officer) or Marketing Director gives you access to high-level marketing leadership without the full-time commitment or cost. It provides exceptional value, giving you all the expertise and experience you need, but on a part time basis.  It’s an ideal solution for small to medium-sized businesses or those looking for a bridging solution before committing to a full-time senior marketing leader.

You can expect them to take the lead on marketing for your business as an integral part of your team, providing strategic direction and overseeing all activity.  Typically, this involves working 1–2 days per week on a day-rate basis, with the flexibility to scale up or down as needed.

By engaging a Fractional CMO, you benefit from:

• Executive Expertise and Experience: Gain access to high performing marketing leadership with proven capability in Once or Twice businesses.
• Exceptional Value: Access top-tier knowledge and leadership at a fraction of the cost of a full-time CMO, and no recruitment fees and employment costs such as National Insurance
• Simple and Flexible: No employment contracts or obligations – simple contracts with the ability to increase or decrease days when you want, and the flexibility to cancel at any time.
• Commitment and Security: Although flexible you still have assured commitment whilst engaged – giving you comfort and continuity for your business.
• Ongoing Delivery: A fractional CMO isn’t there to just deliver a project – they are an ongoing resource, that can develop a strategy, ensure its execution, provide hands-on guidance to keep everything on track or whatever else is necessary to ensure success.
• Line Management and Coaching: They are part of your team and integrated into your business. They can be the line manager to the marketing team and will also provide coaching and mentoring support.
• Proven Operational Delivery: Bringing best practices, frameworks, and proven expertise in marketing technology to enhance your operations and performance.
• Extensive Connections: Leverage their network of suppliers, agencies, and industry professionals to accelerate your marketing efforts.

Fractional support is about empowering your business with the leadership, experience, and resources it needs to thrive. This solution delivers strategic direction, operational excellence, and a member of your team dedicated to your success. Discover how a Once or Twice Fractional CMO can transform your business today.

A recognised way to bring in external assistance, Once or Twice marketing consultancy provides support for specific challenges or opportunities that require specialist and focused expertise.

You can expect committed delivery to an agreed outcome or timeframe. Depending on the scope of the project, we may work individually or bring in additional support to ensure the best possible results. Costs will be determined through a project proposal, which will outline the expected time, resources, and deliverables upfront, ensuring transparency and alignment from the start.

By engaging our consultancy services, you benefit from:

• Specialist Expertise: Access high-level marketing knowledge and skills specialising in Once or Twice businesses
• Defined Outcomes: Projects are delivered with clear, agreed-upon objectives and timelines, ensuring focus, transparency, and measurable success.
• Fresh Perspective: Gain an unbiased and objective viewpoint that can encourage strategic and innovative thinking within your business.
• Resolve Problems, Identify Opportunities: Thorough analysis to uncover key challenges and hidden opportunities.
• Improved Pace and Productivity: Inject energy, efficiency, and momentum into your marketing efforts to achieve results faster.
• Flexible and Cost Effective: No long-term commitments and flexibility to suit your business needs and budgets.

• Broad or Targeted Support: Services can range from broad strategies to highly focused work on specific areas.
• Team Support and Collaboration: Seamlessly supplement your existing team, working in harmony to enhance performance and outcomes.

Once or Twice marketing consultancy is your quick and easy route to the skills, knowledge, and resources you need to address key challenges and seize new opportunities. Whether it’s crafting a strategy, refining a plan, or executing a critical project, we’re here to deliver exceptional results for your business.

An interim contract provides businesses with fixed-term, full-time cover for key marketing roles, offering stability and expertise during periods of transition or absence.

You can expect full-time commitment for a defined period, typically to cover a vacancy, maternity leave, or other temporary gaps. Costs are agreed upon upfront, usually as a day rate, ensuring transparency and alignment with your budget.  At Once or Twice we specialise in providing Marketing Director or CMO cover, but we also  have a network of Once or Twice specialists to fill other marketing roles if required, ensuring the right fit for your team and needs.

By engaging us for an interim contract, you benefit from:

• Stability and Continuity: Maintain momentum with consistent leadership and support during a key transition period.
• Immediate Expertise: Quickly fill critical roles with experienced professionals who can hit the ground running.
• Fresh Perspectives: Gain new insights, approaches, and ideas to enhance your marketing efforts.
• Once or Twice Expertise: Access specialists with proven experience in Once or Twice markets

Interim contracts provide businesses with the flexibility and confidence to navigate periods of change without losing momentum. Our interim professionals bring stability, expertise, and fresh ideas, ensuring your business continues to thrive and grow.

Having a marketing professional on your board as a Non-Executive Director can ensure specialist strategic guidance and support to your business.  A popular alternative is to have a dedicated board advisor who can guide other directors on marketing matters when necessary.

Once or Twice also offers advisory services to investment companies in assessing the performance of their portfolio or potential acquisitions, and can work as a trusted partner to CMO’s or Marketing Directors during busy times or major transitions.

You can expect ongoing commitment as agreed, with payment structured as either a day rate or pro-rata salary.

By engaging us in an advisory or NED capacity, you benefit from:

• Strategic Board-Level Expertise:  Strategic guidance, technical oversight, and support for businesses and their boards, ensuring marketing efforts align with business objectives.
• Commitment and Ongoing Support: Act as a reliable sounding board for your marketing team, filling knowledge gaps and offering consistent guidance during critical moments.
• Independent Perspective: Gain objective insights to uncover opportunities, tackle challenges, and facilitate valuable introductions and relationships within the wider industry.
• Constructive Performance Appraisal: Use our technical understanding and expertise to objectively appraise and challenge activity and performance, driving continuous improvement and results.

Whether serving on your board, advising leadership teams, or partnering with your marketing executives, we bring clarity, confidence, and actionable insights to help your business thrive.

Mark Hull, founder of Once or Twice, is an engaging and energetic keynote speaker who can captivate audiences at large-scale events, small gatherings or even as a podcast guest. His presentations are designed to educate, inspire, and provoke thought, for those that work in Once or Twice businesses, but with plenty of learnings that can be applied elsewhere too. Mark’s dynamic delivery style and deep expertise ensure what he has to share leaves a lasting impact.

Each presentation is tailored and customised to the occasion and audience, but they all centre around the core principles of Once or Twice marketing. Key themes include:

• Understanding Once or Twice: Mark unpacks the concept of Once or Twice, illustrating how it applies to thousands of businesses, and how identifying and recognising the nature of a Once or Twice business can have a profound impact on strategy and success.
• Adapting Marketing Principles: Mark explores core marketing principles and customer behaviour frameworks, showing how these can be adapted and applied to Once or Twice businesses.  He leaves audiences with some practical guidance and tools to use within their own organisations.
• Be Prepared to Succeed: Drawing on lessons from successful businesses and from the world of elite sport, Mark emphasises the importance of preparation and performing at your best in the moment that matters to ensure success.

Mark’s speeches are designed to spark growth and elevate performance, inspiring audiences to think differently and act decisively. Get in touch today to discuss how Mark can deliver a thought-provoking and impactful keynote tailored to your event.