by Mark Hull | Jun 4, 2025 | Uncategorised
Why harnessing brand intuition is the superpower you need. Written by When I buy salad cream, I don’t think. I just grab the brand I always get (as long as it’s physically available). And yes, for me, it has to be Heinz.No hesitation. No comparison. It’s...
by Mark Hull | Mar 28, 2025 | Uncategorised
You don't need to be a big business to be a big brand. Written by Mark Hull It’s not necessary to have national reach or mass-market fame to build a brand that matters. For small business branding, what counts is being known, trusted, and remembered by the right...
by Mark Hull | Jan 27, 2025 | Uncategorised
Once or Twice Marketing - When there's just one chance to get it right. Written by Have you noticed just how often when we discuss marketing, we’re usually talking about the repeatable purchase stuff? You know – FMCG brands encouraging you to pick up their product...
by Mark Hull | Jan 20, 2025 | Uncategorised
Winning a customer takes more than just closing a sale Written by You can’t turn up to the final of an Olympic race and expect to just win. First of all, if you did that, you wouldn’t even get on the track – you’ve got to earn your place there. Secondly, and...
by Mark Hull | Jan 13, 2025 | Uncategorised
Creating certainty in an unpredictable world: How prepaid commitment can transform Once or Twice businesses Written by Mark Hull One of the biggest challenges Once or Twice businesses face is the sheer unpredictability of their customers. In most circumstances,...
